Wishing everyone in the world has a happy and prosperous Holiday season
Monday, December 22, 2008
Happy Holdays from the Spyble Team!
Wishing everyone in the world has a happy and prosperous Holiday season
Sunday, December 14, 2008
Referrer Detector - Quality of Links to you & competitors
The next Spyble tool is the Referrer detector, which now shows QUALITY instead of QUANTITY of links.
It is the 2nd tool on the Spyble dashboard (see below) showing you a quick number of your link quality.
You can also access your referrer detector tool from the Popularity check tool, by clicking on the number of links.
The referrer detector takes the link popularity of your referring links (popularity of your incoming links) and takes the average. This average will show you how popular your referring links are and therefore the quality of your link strategy. If you are just linking to anyone on the web, then mathmatically, your link quality should be lower as the majority of sites online are of low quality. But, on the otherhand, if you only target link trading opportunities that have lots of links themselves, the quality will be higher.
The referrer detector is a good tool to gauge how quality the links you and your competitors have gathered. Weighing the popularity check tool with this tool should give you a good balace of QUANTITY of links (popularity check) and QUALITY of links (referrer detector)
It is the 2nd tool on the Spyble dashboard (see below) showing you a quick number of your link quality.
You can also access your referrer detector tool from the Popularity check tool, by clicking on the number of links.
how is Link Quality calculated?
The referrer detector takes the link popularity of your referring links (popularity of your incoming links) and takes the average. This average will show you how popular your referring links are and therefore the quality of your link strategy. If you are just linking to anyone on the web, then mathmatically, your link quality should be lower as the majority of sites online are of low quality. But, on the otherhand, if you only target link trading opportunities that have lots of links themselves, the quality will be higher.
The referrer detector is a good tool to gauge how quality the links you and your competitors have gathered. Weighing the popularity check tool with this tool should give you a good balace of QUANTITY of links (popularity check) and QUALITY of links (referrer detector)
Thursday, December 4, 2008
Popularity Tool - Quantity of Links to you & Competitors
After 2-3 days from using the configurator you will see your account has been populated with data. In the BMW account we can see Volkswagen is the most popular website.
Most popular does not mean you're going to be at the top of google! What it means is that it has the highest QUANTITY of links to the respective website (we'll get to quality in the next tool). So, are you the most talked about on the web? Are you the cool kid in high school? Same idea, the Spyble Popularity Check will track sites link volume.
BMW is number 4 and behind number 1 Volkswagen by 45 links to become most popular.
Export these links into a CSV file to better analyze and track your competitor's links. You can also use the drop down menu to see your progress from month to month.
The easy to use chart below also shows the most popular site, your site, and the competitor's average. Hone in on your competition and monitor their every link they add. Grow as they grow and master their link trading strategy. Build a plan, highlight the exported data and start today!
What does most popular mean?
Most popular does not mean you're going to be at the top of google! What it means is that it has the highest QUANTITY of links to the respective website (we'll get to quality in the next tool). So, are you the most talked about on the web? Are you the cool kid in high school? Same idea, the Spyble Popularity Check will track sites link volume.
BMW is number 4 and behind number 1 Volkswagen by 45 links to become most popular.
Export the Data & Track Monthly
Export these links into a CSV file to better analyze and track your competitor's links. You can also use the drop down menu to see your progress from month to month.
The easy to use chart below also shows the most popular site, your site, and the competitor's average. Hone in on your competition and monitor their every link they add. Grow as they grow and master their link trading strategy. Build a plan, highlight the exported data and start today!
Sunday, November 23, 2008
Getting Started with Spyble - Configurator
Just signing up for Spyble and wondering what to do? It is very important you configure your account correctly when starting, to make sure you are properly monitoring your competitors and tracking your progress to the TOP!!!
Now I will go through a test account for the automotive industry, with BMW as the Spyble client. See below.
Upon your first login into the Spyble system, you will see a welcome screen, click start to begin.
Next I identify online competition that I am aware of. While you can leave this blank, do you best to put as many as possible, we will help you get more in a bit, so don't worry!
Next, to better configure your account, enter keywords you are targetting and using in your online marketing strategy. These should be keywords that you want your potential customers to find you with.
The Spyble system, using your prior inputs of URLs and keywords, will list potential unknown competitors. You can click on the links to see their websites, decide if you would like to monitor those sites, and check off the appropriate sites.
Taking the competitors you identified combined with new competitors Spyble recommended, this screen lists those for you to confirm before moving on.
Taking these competitors selected, Spyble will map out the subpages of these sites real-time for you. Select those pages you would like us to monitor and over time we'll keep you posted whenever they change the files.
After selecting the pages, we just make sure you didn't miss any, confirm here.
And there you go, your new Spyble account is ready, within 2-3 days you should have a newly populated account displaying you versus your competition - links, keywords, changes, and some new Spyble Advisor's advice!
Now I will go through a test account for the automotive industry, with BMW as the Spyble client. See below.
1: Starting the Configurator
Upon your first login into the Spyble system, you will see a welcome screen, click start to begin.
2: Inputting Known Competitors
Next I identify online competition that I am aware of. While you can leave this blank, do you best to put as many as possible, we will help you get more in a bit, so don't worry!
3: Inputting Target Keywords
Next, to better configure your account, enter keywords you are targetting and using in your online marketing strategy. These should be keywords that you want your potential customers to find you with.
4: Spyble Identifies Unknown Competitors
The Spyble system, using your prior inputs of URLs and keywords, will list potential unknown competitors. You can click on the links to see their websites, decide if you would like to monitor those sites, and check off the appropriate sites.
5: Confirm All Competitors
Taking the competitors you identified combined with new competitors Spyble recommended, this screen lists those for you to confirm before moving on.
6: Map Out Competitor Sites
Taking these competitors selected, Spyble will map out the subpages of these sites real-time for you. Select those pages you would like us to monitor and over time we'll keep you posted whenever they change the files.
7: Confirm Pages to Monitor
After selecting the pages, we just make sure you didn't miss any, confirm here.
8: You're Done!
And there you go, your new Spyble account is ready, within 2-3 days you should have a newly populated account displaying you versus your competition - links, keywords, changes, and some new Spyble Advisor's advice!
Wednesday, November 19, 2008
SPYBLE IS LIVE
Dear All,
First of all I apologize for not sending out a progress email last weeks
We have been really busy focusing on one thing GET SPYBLE LIVE ASAP!!!!!!!!
And we have done it SPYBLE is Live!.
We all had to work very hard to get it done as we decided to add some additional functionalities to the system. Such as graphs that give a more graphical display of your popularity and referrers. This is why we are one week delayed with our go live.
After spending day and night in the office and asking Tommy and Alla to work in the weekends and evenings we are there.
In Dutch we say “De laatste lootjes wegen het zwaarst” Meaning the last tasks before something is finished are hardest and we certainly found that out. Especially Mike working on an old Laptop, trying to understand Microsoft Office 2007 and at the same time explaining in his very basic Chinese to Alla what he wants to put on his landing pages.
Picture of Mike finishing off his final tasks,
To get some extra motivation we worked out all of the tasks we had to complete before go live on the whiteboard and use different colors to track. Every time we checked off a task we realized we were getting closer to system go live and getting more and more anxious to finally start selling SPYBLE.
Here is a picture of our whiteboard with the final go live tasks,
Communicating with Marco through Skype about where we are and what we are doing was sometime not that easy. With Marco being at his day job in The Netherlands and the time difference. However we managed to work out all issues and get everything done.
Marco spend all his free hours into getting the backend of the system ready. Especially with our decision to be less dependent on search engines and changing the way we get our data from the Internet gave Marco a lot more work.
Typical Marco, Bas Chat
Tommy and Alla working on last minute interface changes, forgot password function and the SPYBLE tour pages.
We hope you will all use SPYBLE and send us feedback about the functionalities data and user interface. For all the SPYBLE stakeholders I hope you will use our system and give us feedback on functionality, data and user interfaces. If you don’t have an account yet please let me (Bas) know and I will create one for you.
As I wrote in one of my previous mails we are using Google Adwords to do a survey in the US to better find out what people’s SEO tool needs are. Mike has Switched the Adwords campaign from the survey to SPYBLE.com meaning that people clicking on our Advertisement will be directed to a landing page instead of the survey. A landing page is a page on the SPYBLE site where people can quickly find out about what SPYBLE is, what it can do for you , how to use it and what it costs.
Pics of our landing page,
We are using this week to do some more debugging, triple check our interfaces and our system data.
Our next step will be to start developing SPYBLE 2.0 our next version of SPYBLE. This includes a lot of new functions and a complete new Database system with our own spiders crawling the web.
After this we will be sending out and email again every Friday. Sorry for not keeping you guys up to date in the last two weeks....
Regards
The SPYBLE Team!
Saturday, October 25, 2008
Update - Oct 22
Dear All,
As usual we are working hard to get SPYBLE done and can say that we are almost there. Our deadline is Sunday 26th of October. After our setback last week with our server that broke down we postponed our beta live date for one week.
After our server broke down we were quite worried that we could not find a replacement quickly. It was not only SPYBLE that was going live last Sunday but we also www.competitor-analysis.com had to be migrated from the Proseo Server to our server. www.competitor-analaysis .com was not accessible from China because of an IP issue.
First I contacted Dell in Netherlands but they seemed not to keen to sell me a server and told me delivery time is 10 to 15 days and they do not have any express service. So after talking to Marco about how to solve this issue I remembered an old study friend, Rob, he works for an online shop these guys sell all kinds of hardware online! I contacted Rob on Skype and he told me they can deliver a server in one day. Wow this was great news of course, I sent them our needs and budget so they could select a suitable server for us.
After one hour they found a suitable HP Proliant server for us and they could deliver in 1 day so great news.
However the news got even better when the CEO and Founder of the company saw SPYBLE. He got so excited about SPYBLE that he wants to donate the server to us and invest in SPYBLE and become involved in the project. I spoke with him on Monday and he told me he has never seen a product like SPYBLE ever and he thinks every business owner in the world would want to use this system. He was impressed with how we presented ourselves and how we sell our product. He gave me a proposal on what he would like to see in return for an investment. We have a meeting on Friday with Ivan, Michael and Bas about how we will proceed with his proposal.
Right now all the functionalities are working and done. We are just making adjustments to some parts of SPYBLE and “tweaking” the system. So coming Sunday is the BIG day the SPYBLE 1.0 Beta release!
Ok back to work as we still have a lot to do before Sunday.
Regards
The SPYBLE Team.
As usual we are working hard to get SPYBLE done and can say that we are almost there. Our deadline is Sunday 26th of October. After our setback last week with our server that broke down we postponed our beta live date for one week.
After our server broke down we were quite worried that we could not find a replacement quickly. It was not only SPYBLE that was going live last Sunday but we also www.competitor-analysis.com had to be migrated from the Proseo Server to our server. www.competitor-analaysis .com was not accessible from China because of an IP issue.
First I contacted Dell in Netherlands but they seemed not to keen to sell me a server and told me delivery time is 10 to 15 days and they do not have any express service. So after talking to Marco about how to solve this issue I remembered an old study friend, Rob, he works for an online shop these guys sell all kinds of hardware online! I contacted Rob on Skype and he told me they can deliver a server in one day. Wow this was great news of course, I sent them our needs and budget so they could select a suitable server for us.
After one hour they found a suitable HP Proliant server for us and they could deliver in 1 day so great news.
However the news got even better when the CEO and Founder of the company saw SPYBLE. He got so excited about SPYBLE that he wants to donate the server to us and invest in SPYBLE and become involved in the project. I spoke with him on Monday and he told me he has never seen a product like SPYBLE ever and he thinks every business owner in the world would want to use this system. He was impressed with how we presented ourselves and how we sell our product. He gave me a proposal on what he would like to see in return for an investment. We have a meeting on Friday with Ivan, Michael and Bas about how we will proceed with his proposal.
Right now all the functionalities are working and done. We are just making adjustments to some parts of SPYBLE and “tweaking” the system. So coming Sunday is the BIG day the SPYBLE 1.0 Beta release!
Ok back to work as we still have a lot to do before Sunday.
Regards
The SPYBLE Team.
Monday, October 6, 2008
Week of October 6, 2008
Dear All,
Last week was a holiday in China. All the staff were on holiday. But Mike, Dave and Me got a lot of work done on checking all the interfaces of SPYBLE. Tommy and Alla are working hard on implementing all the changes this week.
Also Mike has started our Survey adwords campaign. With this campaign we are researching what kind of Search Engine Optimization (SEO) or Online Competitive Intelligence tools people are looking for. For those who do not know what adwords is add words is Google’s pay per click advertisement system. If you do a search on a keyword Google will show you two kinds of results,
- Organic which are the results on the left hand side of the screen.
- Paid results, these are the results on the right side of the screen and usually the first couple on top of the organic search results. Every time someone clicks on your add you pay Google a fee. (Pay Per Click.)
We have a long list of keywords for our add words campaign here a couple you can try in Google. The adds do not come up in China. Only in the US and Europe.
- website competition
- website competitive analysis
- website competitor analysis
- website competitors
Type them in Google and you will see our advertisement will be shown on the right side of the Google screen. Click on them and do our Survey.
You can also find the survey from this link, http://survey.spyble.com
We have two different advertisements which we use,
=====
Search Engine Services
Automatic Competitive Analysis
Start the SEO Tool Revolution!
Spyble.com
=====
Search Engine Services
Automated Competitive Analysis
Join the SEO Tool Revolution!
Spyble.com
=====
Below is a screenshot of one of our advertisements on Google,
We are working hard to meet our Deadline of the 19th of October. Up until now we are still on schedule. Most of the work is going into the updating of the backend interface of SPYBLE , the SPYBLE Dashboard. The Schedule is still the same as I sent out the previous email of last week.
Beta Testing
First Back end Beta testing 1 – 5 October
Implement Beta testing Changes 6 – 10 October
Second round of Beta Testing 10 – 14 October
Second round of Changes 15 - 18 October
Final Beta release 19 October
Operations
CA Migration 1 – 5 October
Implement SPYBLE CMS 5 – 6 October
Implement SPYBLE Helpdesk ticket system 5 – 6 October
Implement Pay Pall interface 6 – 10 October
Implement 2checkout interface 6 – 10 October
Develop Startup plan 10 – 14 October
This was it for this week. Will send out another mail next Monday.
And please send us your feedback on www.spyble.com.
Also please let me know if there is anything else you would like to see in these emails.
Best Regards,
Bas Sluitman
Last week was a holiday in China. All the staff were on holiday. But Mike, Dave and Me got a lot of work done on checking all the interfaces of SPYBLE. Tommy and Alla are working hard on implementing all the changes this week.
Also Mike has started our Survey adwords campaign. With this campaign we are researching what kind of Search Engine Optimization (SEO) or Online Competitive Intelligence tools people are looking for. For those who do not know what adwords is add words is Google’s pay per click advertisement system. If you do a search on a keyword Google will show you two kinds of results,
- Organic which are the results on the left hand side of the screen.
- Paid results, these are the results on the right side of the screen and usually the first couple on top of the organic search results. Every time someone clicks on your add you pay Google a fee. (Pay Per Click.)
We have a long list of keywords for our add words campaign here a couple you can try in Google. The adds do not come up in China. Only in the US and Europe.
- website competition
- website competitive analysis
- website competitor analysis
- website competitors
Type them in Google and you will see our advertisement will be shown on the right side of the Google screen. Click on them and do our Survey.
You can also find the survey from this link, http://survey.spyble.com
We have two different advertisements which we use,
=====
Search Engine Services
Automatic Competitive Analysis
Start the SEO Tool Revolution!
Spyble.com
=====
Search Engine Services
Automated Competitive Analysis
Join the SEO Tool Revolution!
Spyble.com
=====
Below is a screenshot of one of our advertisements on Google,
We are working hard to meet our Deadline of the 19th of October. Up until now we are still on schedule. Most of the work is going into the updating of the backend interface of SPYBLE , the SPYBLE Dashboard. The Schedule is still the same as I sent out the previous email of last week.
Beta Testing
First Back end Beta testing 1 – 5 October
Implement Beta testing Changes 6 – 10 October
Second round of Beta Testing 10 – 14 October
Second round of Changes 15 - 18 October
Final Beta release 19 October
Operations
CA Migration 1 – 5 October
Implement SPYBLE CMS 5 – 6 October
Implement SPYBLE Helpdesk ticket system 5 – 6 October
Implement Pay Pall interface 6 – 10 October
Implement 2checkout interface 6 – 10 October
Develop Startup plan 10 – 14 October
This was it for this week. Will send out another mail next Monday.
And please send us your feedback on www.spyble.com.
Also please let me know if there is anything else you would like to see in these emails.
Best Regards,
Bas Sluitman
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